Here I shared the my learnings about marketing, copywriting and business.
…and why it is now almost unwatchable even by its hardcore fans? And what major thing the writers and directors of this world-famous season ignored that Steve Jobs, Walt Disney and others used to build leading businesses? If you haven’t watched Game of Thrones, then you might struggle to relate, but I’ll try to explain … Read more
In one of the newsletters, Gary shared his ad that he wrote for Dr. Patterson’s eye surgery center. Then he asked the readers to guess what made that ad work so well and send their guesses to his email address. He got so many guesses. Only a few were right, some were in the middle, … Read more
For those who don’t know, I read one Gary Halbert letter daily and then share what I learn from reading it. So, today’s letter started with an interesting story. Gary first talked about waterspouts. They are tornadoes that happen on water. To tell you about their magnitude, if you are on a boat and get … Read more
A technique used by a white lawyer in closing argument for a 9-year-old black, raped girl’s father who was almost sentenced to death for killing the rapist. In the movie ‘A Time to Kill’ a 9 year old girl was raped by two white men. The father of this little girl had killed the rapists … Read more
The legendary copywriter Gary Halbert believes his ‘personal ad’ was one of the best ads he ever wrote. Even Gary Bencivenga told Gary that the personal ad was the best ad he had ever read. The ad was about Gary Halbert looking for a sexy, hot woman with a good sense of humor. Pre-head and … Read more
Gary Halbert says… When it comes to writing, especially ad writing, the best writing of all is… …Invisible… Because when you are selling, you don’t want people to notice your writing style or say ‘wow, it is good writing’. You want them to take action. So, your writing should be invisible. One of the many … Read more
