What could be added to the famous AIDA formula? According to Gary Halbert
Sami
The legendary copywriter Gary Halbert believes his ‘personal ad’ was one of the best ads he ever wrote. Even Gary Bencivenga told Gary that the personal ad was the best…
How to make your writing ‘invisible’?
Gary Halbert says… When it comes to writing, especially ad writing, the best writing of all is… …Invisible… Because when you are selling, you don’t want people to notice your…
Why Gary Halbert’s Eye Centers’ letter worked so well? [According to Gary himself]
In one of the newsletters, Gary shared his ad that he wrote for Dr. Patterson’s eye surgery center. Then he asked the readers to guess what made that ad work…
The restless 24/7 working humans of my village…
It is wheat harvesting season here. My 59-year-old weak father, suffering from osteoarthritis (knee joint pain) and hemorrhoids, finds it impossible to get the harvesting done. As he is a…
What is it that makes some writing pay?
You can have a perfectly written piece with proper grammar, persuasion formulas embedded, and copywriting principles followed but still… There are chances that when it gets to the readers, it…
How to seize control of the Mind you want to persuade?Â
A technique used by a white lawyer in closing argument for a 9-year-old black, raped girl’s father who was almost sentenced to death for killing the rapist. In the movie…
A powerful way (used by the most prolific & successful copywriters) for making sure you never ever bore your readers…
For those who don’t know, I read one Gary Halbert letter daily and then share what I learn from reading it. So, today’s letter started with an interesting story. Gary…
Why the once insanely popular Game of Thrones show died on the vine?
…and why it is now almost unwatchable even by its hardcore fans? And what major thing the writers and directors of this world-famous season ignored that Steve Jobs, Walt Disney…
Consumption will consume you…
Whether it is the modern creator economy or traditional capitalist economy… It all runs on one thing. That is “CONSUMPTION.” When you consume content like watching videos or reading blogs,…
Why you can do everything but not work?
Back in my teenage days, I used to be very slim. It was 2012 when my uncle introduced me to the word ‘BodyBuilding’ and showed how it can get me…