In one of the newsletters, Gary shared his ad that he wrote for Dr. Patterson’s eye surgery center. Then he asked the readers to guess what made that ad work so well and send their guesses to his email address. He got so many guesses. Only a few were right, some were in the middle, … Read more
It is wheat harvesting season here. My 59-year-old weak father, suffering from osteoarthritis (knee joint pain) and hemorrhoids, finds it impossible to get the harvesting done. As he is a solo man to do the farming. Also, he prefers not to hire someone for this important work because of trust issues. And I am the … Read more
You can have a perfectly written piece with proper grammar, persuasion formulas embedded, and copywriting principles followed but still… There are chances that when it gets to the readers, it might be totally ignored by them and may result in zero response. Because getting a response is a different game. To better understand, let’s take … Read more
A technique used by a white lawyer in closing argument for a 9-year-old black, raped girl’s father who was almost sentenced to death for killing the rapist. In the movie ‘A Time to Kill’ a 9 year old girl was raped by two white men. The father of this little girl had killed the rapists … Read more
For those who don’t know, I read one Gary Halbert letter daily and then share what I learn from reading it. So, today’s letter started with an interesting story. Gary first talked about waterspouts. They are tornadoes that happen on water. To tell you about their magnitude, if you are on a boat and get … Read more
…and why it is now almost unwatchable even by its hardcore fans? And what major thing the writers and directors of this world-famous season ignored that Steve Jobs, Walt Disney and others used to build leading businesses? If you haven’t watched Game of Thrones, then you might struggle to relate, but I’ll try to explain … Read more
Whether it is the modern creator economy or traditional capitalist economy… It all runs on one thing. That is “CONSUMPTION.” When you consume content like watching videos or reading blogs, the creator makes money. That’s how consumption runs the creator economy. Same goes with products, when you buy things, the producer makes money. Without consumers, … Read more
Back in my teenage days, I used to be very slim. It was 2012 when my uncle introduced me to the word ‘BodyBuilding’ and showed how it can get me a good body. He had his own homemade dumbbells, a wooden bench, and rods. So he taught me the art and a little bit of … Read more
We are living in the best times. The opportunities are in abundance. And leveraging them is a lot easier compared to 30 years ago. The economy is more decentralized. By economy, I mean the digital economy. 30 years ago, if you were a skilled, talented artist, writer, musician, gambler or anything. There was no easier … Read more
The legendary copywriter Gary Halbert believes his ‘personal ad’ was one of the best ads he ever wrote. Even Gary Bencivenga told Gary that the personal ad was the best ad he had ever read. The ad was about Gary Halbert looking for a sexy, hot woman with a good sense of humor. Pre-head and … Read more
