Gary Halbert says… When it comes to writing, especially ad writing, the best writing of all is… …Invisible… Because when you are selling, you don’t want people to notice your writing style or say ‘wow, it is good writing’. You want them to take action. So, your writing should be invisible. One of the many … Read more
He likes cricket. There will be excitement in her eyes when she sees this chocolate. He favors feminism. Play a Punjabi rap song, and you will see scorn on her face. He is fond of biryani. No matter what, he will never smoke. If it’s food, he is never behind. Think of your friends, family, … Read more
“𝙏𝙝𝙚 𝙢𝙞𝙣𝙙 𝙨𝙚𝙚𝙨 𝙬𝙝𝙖𝙩 𝙞𝙩 𝙨𝙚𝙚𝙨.” Things look ugly or beautiful based upon the thought they provoke. Or The thought that already exists inside the brain, defines things as either pleasant or abhorrent. Things that your mind sees differ greatly from the ones that your eyes do. For example, a painting will be having different … Read more
“There are no home-like living & food facilities over there. How would you settle”? “It’s a very strict environment there and many haven’t been able to endure it.” Above were the few objections Clark heard at the time of his admission to a boarding school. Hearing these, got him low in spirits. Double-minded and confused. … Read more
Clark went to a darker place where it was less rushy. He was sad…confused..directionless…at the same he was seeing something only visible to him. His train was late, and on that summer night…each passing second was a year to him. “Are you really about to quit everything? Friends? The charms? The fantasy life? The ones … Read more
According to the world wealth report, 43.4% of the world’s total wealth is owned by only 1% of the population. But inequality of wealth distribution is not just what we can say, “Not Fair”. It’s something beyond!!! Relate… You wished to fly but felt that there are more walls to cage you? You felt right!! … Read more
As in our culture or society, we are trained not to listen to ourselves. For we are made to believe that we know nothing. Want chocolate? I’ll buy you one if you do your homework. Want a smartphone? Get the first position in final exams, and you’ll have it. Become a doctor, engineer, join the … Read more
Almost everyone wanted to Do or Be extraordinary… Watching some successful people who made an enormous impact airs that flame inside us. But does this flame last enough to become the fire which can eventually burn all the ordinaries inside? Most probably NOT… You know you could do better than what you are doing currently… … Read more
Who could ever conceive of such a plan? An antechamber fully interconnected. Like a bathyscaphe! And then..My sweet brother… come the bubbles. You used to love documentaries about the oceans. Now here is your childhood dream come true. Watching the flotation level out. You turn around!! And see how the bubbles are arising. They are … Read more
